Job Description
Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title: Product Manager III.
Location: New York, NY.
Job description: - Come build the future with us! What unites all Clientians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier-whoever that customer may be.
- In pursuit of delighting customers, Clientians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.
- Client Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions-including sponsored, video, device, and audio ads-leverage Client's innovations and insights to find, attract, and engage audiences throughout their daily journeys.
- With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
- The Product Marketing Manager for Client Ads plays a dual-focused role in driving both product strategy and go-to-market execution.
- This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Client Ads builds and markets products that meet customer needs and achieves strong market adoption.
Key job responsibilities: - Product Strategy & Customer Intelligence:
- Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction.
- Partner with Product Managers to align customer research priorities with product roadmap development.
- Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs.
- Drive evidence-based decision making through customer insights and market intelligence.
- Go-to-Market & Marketing Execution:
- Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio.
- Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content.
- Lead the development of product positioning, messaging, and strategic narrative.
- Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs.
- Cross-functional Leadership:
- Collaborating with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams.
- Drive stakeholder alignment through regular engagement and clear communication of product vision.
- Support effective Alpha/Beta testing programs and gather post-launch customer feedback.
- Guide the prioritization and development of case studies and research initiatives.
- Success Metrics:
- Impact on product roadmap through customer insights.
- Product adoption rates and engagement metrics.
- Marketing campaign effectiveness.
- Quality and effectiveness of marketing collateral.
- Customer satisfaction and feedback.
Basic qualifications: - 10 years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience communicating results to senior leadership.
- Experience building, executing and scaling cross-functional marketing programs.
- Experience driving direction and alignment with cross-functional teams.
Preferred qualifications: - Experience working cross-functionally across marketing, product management, analytics, UX, and research.
- 6 years of product or program management, product marketing, business development or technology experience.
- Experience in Streaming TV Tech.
Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.
Job Tags
Flexible hours